Updated 2025-05-09T18:41:18Z
I trial TVs for a living, truthful I reappraisal each kinds of show types. While there's a batch to similar astir LED and QLED models, OLED displays impressment maine the most. They're pricey, but the champion OLED TVs present amended achromatic levels, higher contrast, and wider viewing angles than different types of TVs. If representation show is your priority, there's nary substitute for an OLED.
To assistance you find the close exemplary for your needs, I utilized my expertise to enactment unneurotic a usher to the 5 champion OLED TVs available. My apical prime for astir radical is the Samsung S90D, which offers a wide scope of vivid colors astatine an appealing midrange price. But if you're consenting to walk apical dollar, the premium LG G5 delivers the champion wide representation prime I've seen connected immoderate user display.
Below, you tin find each my picks for the champion OLED TVs, with options for antithetic budgets and uses.
Our apical picks for the champion OLED TVs
Best overall: Samsung S90D 4K TV - See astatine Amazon
Best high-end display: LG G5 4K TV - See astatine Amazon
Best connected a budget: LG B4 4K TV - See astatine Amazon
Best anti-glare screen: Samsung S95D 4K TV - See astatine Amazon
Best overall
The S90D is our favourite TV overall. Its QD-OLED sheet delivers a high-contrast representation with vivid colors, wide viewing angles, and awesome brightness for this class.
The Samsung S90D is the champion OLED TV for astir people. In fact, it's my prime for the best TV crossed each show types. There are pricier sets with amended representation performance, but erstwhile it comes to wide value, the S90D is pugnacious to beat.
Like each OLED TVs, the S90D has cleanable achromatic levels that vanish into a acheronian room, wide viewing angles, and an infinite opposition ratio. However, this exemplary stands retired from likewise priced competitors acknowledgment to its usage of quantum dot colour technology.
Quantum dots alteration the 55-, 65-, and 77-inch S90D models to nutrient a brighter representation with amended colour show than a emblematic OLED. In my tests, I measured a highest brightness of astir 1,240 nits connected the 65-inch S90D. That's a decent measurement up from the 1,000-nit max of this model's predecessor, the S90C, and astir competing midrange OLEDs from LG and Sony.
The TV besides sustains vivid saturation astatine precocious brightness levels amended than LG's C-Series OLEDs. As a result, high-dynamic-range (HDR) contented truly pops. HDR10 and HDR10+ videos look large done streaming services and 4K Blu-ray discs. On the downside, it's disappointing that Samsung inactive doesn't enactment Dolby Vision, a fashionable HDR format. However, I don't see that a dealbreaker for a TV successful this show class. Check retired our HDR TV guide for details connected however Dolby Vision stacks up to different HDR formats.
Smart TV capabilities are besides solid, but navigation tin lag a little, and I ran into immoderate glitches with notifications and apps automatically booting up. These are tiny hiccups, though, and apt to beryllium corrected with firmware. On the positive side, the interface includes a chill Gaming Hub that lets you usage services similar Xbox Game Pass to watercourse games without a console.
Samsung does merchantability a newer mentation of this TV, the S90F, that promises immoderate improvements successful performance. But it costs substantially more. For now, the S90D remains the amended buy.
Check retired our guides to the best Samsung TVs and the best astute TVs.
Note: The 42-, 48-, and 83-inch S90D models don't usage quantum dots, truthful those sizes can't connection the aforesaid colour show arsenic the 55-, 65-, and 77-inch models.
Best high-end display
The G5 is LG's flagship OLED TV for 2025. It's 1 of the brightest OLED TVs we've ever seen, delivering high-end representation prime and an elegant plan that tin bent flush connected your wall.
I've tested galore awesome displays, but nary tin lucifer the LG G5's wide representation performance. This premium acceptable is the champion OLED TV for radical consenting to splurge connected high-end representation quality.
The G5 replaces my erstwhile prime successful this category, the Sony A95L. While the A95L is inactive an unthinkable TV, the G5 surpasses it successful a fewer cardinal areas, astir notably brightness. Though the G5 doesn't usage quantum dots similar those recovered connected flagship OLEDs made by Sony and Samsung, it uses a caller four-stack sheet plan to execute akin show gains implicit a emblematic OLED.
With the TV acceptable successful its astir close HDR representation mode, I measured a highest of 2,410 nits. That's a grounds for an OLED and astir 1,000 nits much than the highest measurement I got connected the A95L. In practice, this precocious luminance leads to stunning HDR performance. Highlights successful agleam HDR contented popular from the surface with dazzling intensity, offering much ocular interaction than little costly OLEDs, similar the S90D, are susceptible of.
Now, it's important to retrieve that lone definite HDR movies and TV shows necessitate the benignant of precocious brightness levels that the G5 delivers. But if you're a location theatre enthusiast who wants to ticker agleam HDR contented the mode it's meant to beryllium seen, the G5's operation of pixel-level opposition and precocious luminance is astir unmatched. Likewise, if you conflict with glare successful your room, the G5's precocious brightness tin assistance flooded this.
However, that's not to accidental the G5 is flawless. Even with brightness maxed out, its glossy surface is inactive prone to immoderate reflections, though it preserves achromatic levels amended than matte-screen options similar Samsung's S95D. The G5's webOS astute TV level is decent enough, but it places excessively overmuch accent connected buying recommendations. I besides encountered immoderate intermittent errors with hands-free dependable recognition. This wasn't troublesome capable to beryllium a large problem, but it's inactive worthy noting.
The TV initially had issues with representation banding, which caused colour gradations to look blocky alternatively of creaseless successful immoderate HDR material. Thankfully, a firmware update has fixed the immense bulk of these artifacts. Some banding inactive pops up from clip to time, similar successful a tricky trial country I usage from "Ex Machina" that features harsh reddish light, but these lingering imperfections are subtle and successful enactment with what I'd expect from a TV similar this. No show is perfect, but the G5's strengths outweigh its shortcomings.
The G5 comes with a flush partition equine that lets you bent the show up with virtually nary gap. The TV looks gorgeous acceptable up this way, but support successful caput that it doesn't see a stand. So, if you can't partition equine it successful your room, you'll request to bargain a basal separately.
Though it's my existent prime successful this category, the G5 has immoderate competition. Sony conscionable released a caller high-end OLED called the Bravia 8 II that could lucifer the G5. However, it's much costly and is lone disposable successful 55- and 65-inch sizes, portion the G5 goes up to 97 inches. In addition, Panasonic is launching a akin four-stack OLED successful the coming months, but pricing hasn't been revealed. But again, the Panasonic volition beryllium constricted to less sizes, with 77 inches being the largest.
Best connected a budget
The B4 is LG's entry-level OLED TV. Though it can't get arsenic agleam arsenic pricier models, it inactive offers an infinite opposition which makes it a large fund OLED for watching movies successful a acheronian room.
OLED TVs aren't known for being budget-friendly, but the LG B4 is 1 of the astir affordable OLEDs available. LG's pricier C- and G-Series TVs tin some get brighter and connection amended representation processing, but the B4 inactive has each of the contrast, achromatic level, and viewing space perks that OLEDs are celebrated for.
At a max of astir 650 to 700 nits, the B4 is notably dimmer than step-up OLED models. As a result, utmost highlights (like explosions) won't popular with the aforesaid strength that you'd spot connected pricier sets, and the B4 is little perfect for surviving rooms that fto successful a batch of light. However, the TV is inactive susceptible of pixel-level opposition and cleanable achromatic levels, which gives it an vantage successful wide representation prime implicit adjacent the priciest QLED TVs.
Despite being LG's entry-level OLED, the B4 is besides well-equipped for gaming. It has HDMI 2.1 enactment and a 120Hz panel, which means it tin enactment precocious gaming features similar adaptable refresh complaint (VRR) and 120 frames-per-second output connected a PS5 and Xbox Series X. That said, it can't enactment the higher 144Hz oregon 165Hz modes that the brand's C- and G-Series models provide.
Samsung besides sells a competing entry-level OLED, the S85D, which is sometimes discounted for little money. Since the S85D doesn't usage quantum dots, its representation prime is astir identical to the B4's. However, I springiness a flimsy borderline to the B4 since it supports Dolby Vision, which has a bigger interaction connected HDR prime connected dimmer OLED models similar this.
Check retired our usher to each the best fund TVs.
Best anti-glare screen
Samsung's S95D is the brightest OLED we’ve ever tested. It features a caller matte surface that astir eliminates reflections, making it perfect for rooms that conflict with glare. However, the matte plan gives achromatic levels a somewhat faded look successful nonstop light.
Many OLED TVs assertion to person anti-reflective surface filters, but the Samsung S95D's glare-free coating is successful a people of its own. The S95D uses a matte decorativeness alternatively of a glossy one. This diagnostic enables it to greatly trim glare and reflections, which tin beryllium problematic successful rooms with galore windows and indoor lights.
Other OLEDs are prone to a mirror-like effect erstwhile deed with airy from definite angles, but the S95D astir eliminates this issue. During my investigating successful a agleam room, I saw nary troublesome reflections, making this acceptable a crippled changer for buyers who privation an OLED escaped from glare. It's an particularly large enactment for radical who similar to ticker sports during the day.
However, the S95D's anti-glare surface has a drawback: it hurts black-level show successful a agleam room. So, portion you nary longer person to woody with distracting reflections, the S95D's achromatic levels instrumentality connected a much grey and hazy look alternatively of the heavy and inky prime you'd spot connected different OLEDs. Thankfully, this isn't an contented erstwhile viewing the TV with the lights off, truthful the S95D inactive offers each the black-level benefits OLEDs are known for successful a acheronian setting.
In summation to its anti-glare screen, the S95D offers large brightness, with a highest of astir 1,700 nits. This helps the show present exceptional HDR performance. That said, it can't lucifer the highest luminance of LG's pricier G5 TV.
The S95D has each the different bells and whistles I expect from a flagship Samsung TV, including enactment for a 144Hz refresh complaint for creaseless PC gaming. Unlike the cheaper S90D, it has a uniformly bladed plan and a One Connect Box to location each its video ports.
Ultimately, the S95D's matte surface is simply a divisive diagnostic with wide pros and cons. For astir buyers, I urge sticking with a accepted glossy TV since you get amended achromatic levels. But if you request an OLED uniquely suited for combating glare and reflections, this is the exemplary to get.
Samsung besides sells a newer mentation of this TV, the S95F, which tin get adjacent brighter and delivers a somewhat higher 165Hz refresh rate. But the S95F costs a batch more, truthful I lone urge it to large enthusiasts who crave the astir impactful HDR image.
Read our Samsung S95D 4K TV review.
Visit our usher to the top sports TVs.
Other OLED TVs we considered
The picks supra correspond our apical recommendations, but determination are different OLED models retired determination that are inactive worthy considering. Here are a mates of different notable OLED TVs, on with details connected wherefore they didn't rather marque the chopped successful our guide.
Samsung S95F OLED 4K TV - See astatine Amazon
The S95F is the successor to Samsung's S95D. It has a akin matte surface but offers a brighter image, with an awesome highest of astir 2,170 nits. However, it costs substantially much than the S95D. Likewise, LG's G5 tin present adjacent amended representation prime overall. The S95D is inactive a worthy bargain for enthusiasts who privation a premium, glare-free OLED, but we springiness an borderline to the S95D successful wide value.
Read our Samsung S95F OLED TV review.
Sony A95L OLED 4K TV - See astatine Amazon
The A95L was our erstwhile prime for the champion high-end OLED. It's inactive an fantabulous premium TV, but the newer LG G5 has immoderate cardinal show benefits that marque it a amended show overall. Sony besides sells a brand-new successor to this model, the Bravia 8 II, that could spell toe-to-toe with the G5. However, it's much costly and is lone disposable successful 55- and 65-inch sizes, portion the G5 ranges from 55 to 97 inches. We'll trial the Bravia 8 II soon to spot however it stacks up.
Sony Bravia 8 OLED 4K TV - See astatine Amazon
The Bravia 8 is Sony's midrange OLED, sitting close beneath the Bravia 8 II and A95L successful its lineup. Its specs enactment it successful a akin show people arsenic LG's much affordable C-series and beneath Samsung's S90 series. Given existent terms differences, we springiness the borderline to the LG C4 and Samsung S90D arsenic amended options for the money.
Read our breakdown of Sony Bravia TVs.
Panasonic Z95 OLED 4K TV - See astatine Amazon
Panasonic precocious re-entered the US TV market, and its flagship offering is the Z95 Series OLED. The brand's 2024 model, the Z95A, is simply a large display, but its representation prime is beaten by the LG G5. A 2025 model, called the Z95B, is acceptable for merchandise aboriginal this year, and it could lucifer oregon surpass the G5. We'll trial the caller exemplary erstwhile it's available.
How we trial OLED TVs
To trial the champion OLED TVs, our reviewers measure respective factors, including highest brightness, HDR performance, astute TV features, navigation speed, and value.
To measurement the brightness of a TV's panel, we usage an X-Rite iDisplay Plus colorimeter with trial patterns connected the Spears & Munsil UHD HDR Benchmark 4K Blu-ray disc. We besides usage this disc's patterns to measure different nonsubjective show qualities. However, trial patterns tin lone uncover truthful much, truthful we besides usage real-world contented to get a amended consciousness of however an OLED really looks erstwhile watching regular TV.
We usage the aforesaid assortment of demo movies and shows connected each show to assistance trial each OLED's wide representation performance, with a circumstantial absorption connected scenes that showcase shadiness detail, specular highlights, colour fidelity, and sharpness with autochthonal 4K, high-definition (HD), and modular explanation (SD) contented done Blu-ray players, cablegram TV, and each the best streaming services. We besides measure OLED TVs successful assorted lighting conditions to spot however each exemplary performs successful agleam and acheronian rooms.
We effort to unrecorded with each OLED TV we reappraisal arsenic we would if we owned it arsenic our idiosyncratic display. This way, we tin spot if immoderate quirks oregon glitches popular up during wide day-to-day use. We besides measure astute TV features and navigation to guarantee determination are nary large issues.
For much details connected our reappraisal process, cheque retired our leafage detailing how we trial tech products.
What to look for successful an OLED TV
The champion OLED TVs each stock akin show capabilities, but determination are a fewer factors to see erstwhile selecting a circumstantial model. In particular, you'll privation to determine what benignant of OLED sheet is close for your needs, however large you privation your surface to be, and however overmuch wealth you privation to spend. Here's immoderate cardinal info to assistance pass your purchase.
What is an OLED TV?
OLED stands for "organic light-emitting diode." Instead of utilizing a accepted LCD sheet with a backlight, similar those recovered connected QLED and LED TVs, OLED TVs are self-illuminating. This means that each pixel connected an OLED tin emit its ain airy oregon crook disconnected completely, enabling an infinite opposition ratio. Because of this precocious opposition performance, OLED displays are among the best 4K TVs you tin buy.
LG, Samsung, Sony, and Panasonic each merchantability OLED TV models successful the US. Though determination are a fewer antithetic types of OLED panels, they each stock the aforesaid cardinal benefits of pixel-level opposition and wide viewing angles. Some OLED subtypes, however, person other perks that marque them adjacent much desirable.
QD-OLED panels, for instance, person the added payment of quantum dot technology, which enables them to nutrient an adjacent wider and brighter scope of colors. Sony and Samsung usage QD-OLED panels successful their apical TVs, similar the S90D/F, S95D/F, A95L, and Bravia 8 II.
Though LG and Panasonic don't usage QD-OLED, their astir costly OLED TVs bash usage different precocious technologies to execute a akin boost successful performance. The LG G5 and the coming Panasonic Z95B some usage a four-stack OLED sheet design, which tin optimize brightness and colour to vie with QD-OLED.
You tin larn much astir however OLEDs stack up against QLEDs successful our afloat QLED vs. OLED comparison.
What size OLED TVs tin you buy?
OLED TVs are sold successful assorted surface sizes ranging from 42 to 97 inches. The astir commonly disposable options are 55, 65, and 77 inches. Both QD-OLED and modular OLED panels are manufactured astatine those sizes.
A fewer OLED models are besides disposable successful larger 83- and adjacent 97-inch options. However, OLED panels with quantum dots are not presently manufactured astatine those sizes.
LG, Sony, and Samsung besides merchantability 48- and 42-inch OLED TVs, but lone for a constricted assortment of their models, and, erstwhile again, these options bash not usage QD-OLED panels.
Some 4K OLED displays smaller than 42 inches are besides available, but these sizes are constricted to PC monitors, similar the 32-inch Alienware AW3225QF.
For OLED TV recommendations circumstantial to definite surface sizes, cheque retired our size-specific guides:
How overmuch should you walk connected an OLED TV?
The champion OLED TVs don't travel cheap. In general, OLED TVs outgo much than different show types, with 65-inch models starting astatine astir $1,100 and maxing retired astatine astir $4,000.
Entry-level 65-inch OLEDs nether $1,200 aren't arsenic agleam arsenic their much costly counterparts, with astir options successful this terms scope peaking astatine astir 700 nits. Models successful the $1,300 to $2,000 range, similar the Samsung S90D, tin deed astir 1,200 nits. Meanwhile, flagship OLEDs successful the $3,000+ range, similar the LG G5, tin get arsenic agleam arsenic 2,400 nits.
Unfortunately, it's uncommon to find OLEDs for nether $1,000. However, immoderate OLEDs successful smaller sizes, similar the 48-inch LG B4, bash occasionally spell connected merchantability for astir $600. In general, we urge that fund buyers see a QLED oregon LED exemplary alternatively of an OLED. Check retired our usher to the best TVs nether $500 for our apical picks successful that terms range.
OLED TV FAQs
Should OLED TV buyers interest astir burn-in?
Even the champion OLED TVs are technically susceptible to an contented known arsenic burn-in. If you permission a static representation connected an OLED TV for an extended play — a quality station's chyron bar, for illustration — a faint after-image tin get stuck connected the screen.
Though it sounds alarming, burn-in is not a caller phenomenon. Many past TV technologies, including plasma and CRT displays, were besides prone to this issue. While OLED buyers should beryllium mindful of this risk, OLED TVs person built-in measures to combat burn-in, including automatic pixel-shift modes and pixel-refreshers.
Publications similar Rtings person done semipermanent tests with galore OLED TV models. While the results bash amusement that burn-in is imaginable successful utmost usage cases, the tests amusement that it shouldn't beryllium a occupation for radical with regular viewing habits.
I've had an LG CX OLED TV successful my ain location theatre setup for implicit 3 years, and the surface shows nary burn-in. In my experience, arsenic agelong arsenic you don't program connected watching the aforesaid cablegram quality transmission each day, burn-in shouldn't beryllium a deciding origin erstwhile choosing whether to get an OLED TV.
Are 2025 OLED TVs available?
LG, Samsung, and Sony are present selling caller 2025 OLED TV models. Meanwhile, Panasonic is acceptable to merchandise caller OLED models aboriginal this year.
However, it's important to retrieve that 2024 OLED models volition stay disposable to bargain passim overmuch of 2025, and they're a batch cheaper than their 2025 counterparts. We'll proceed to urge older OLED TVs arsenic agelong arsenic they stay disposable and supply the champion value.
For much details connected caller OLED TV models, cheque retired our 2025 TV roundups:
Should you bargain a soundbar to brace with an OLED TV?
The champion OLED TVs each see built-in speakers, but they typically connection mediocre dependable prime and deficiency bass response. If you're unhappy with your TV's audio performance, we urge buying a abstracted soundbar, peculiarly 1 with Dolby Atmos support. Dolby Atmos is simply a spatial audio format that tin dispersed dependable effects astir your country with simulated overhead audio, truthful soundbars with this diagnostic thin to connection the astir immersive performance.
Check retired our assorted soundbar and talker guides to spot our apical recommendations:
- Best soundbars
- Best fund soundbars
- Best Dolby Atmos soundbars
- Best soundbars with subwoofers
- Best Bose soundbars
- Best Sonos soundbars
- Best situation dependable systems
Steven Cohen
Senior Tech Editor
Steven is simply a location amusement merchandise adept with implicit a decennary worthy of work journalism experience. He oversees sum astir location amusement products, including TVs, streaming devices, headphones, and soundbars.ExperienceSteven is simply a Senior Tech Editor for Business Insider’s Reviews team. He is liable for processing buying guides, reviews, and deals sum for each of the latest TV, video, and audio products. Steven works with a squad of experienced freelancers to found investigating methodologies, trial products, and prime the champion of the champion for our buying guides. He besides has a inheritance successful movie criticism, having reviewed implicit 400 movies and TV shows. Steven studied filmmaking and uses his cognition of video and audio accumulation workflows to assistance pass his investigating parameters erstwhile reviewing location amusement devices. Before joining Business Insider successful 2019, helium was High-Def Digest's Gear Editor. His enactment has appeared connected Ben's Bargains, Steve's Digicams, Big Picture Big Sound, and Consequence. Why you tin spot StevenSteven is not lone passionate astir TVs, helium is besides 1 of the industry’s foremost experts successful show quality. In 2019, helium was 1 of a prime fig of journalists invited to get a hands-on archetypal look astatine LG's debut 8K OLED TV. He was besides among the earliest journalists to demo Dolby Atmos and DTS:X technologies for location theaters successful 2014 and 2015, respectively.In 2018, Steven served arsenic a justice for TV Shootout, the premier yearly show contention that crowns the champion TVs of the year. He besides attends yearly manufacture launches and reviewer workshops for caller TVs and audio products from apical brands, similar LG, Samsung, Sony, and Sonos.Steven knows that it’s casual to get overwhelmed by tech jargon and premium prices connected high-end gear, which is wherefore helium is passionate astir recommending prime options for each terms ranges and explaining which features are truly worthy the money. ExpertiseHis expertise includes:
- Televisions
- Soundbars
- Speakers
- Streaming devices
- Headphones
- HDR video formats
- Spatial audio technologies
EducationSteven holds a bachelor of good arts grade from the University of Central Florida.Outside of workSteven lives successful Orlando, Florida, with his girlfriend, their dog, and cats. When he’s not covering tech products, Steven loves to research the taxable parks of Orlando and ticker movies connected his imagination location theatre setup, implicit with the biggest Dolby Atmos talker strategy helium could acceptable successful an apartment.Learn much astir however our squad of experts tests and reviews products astatine Insider here.Learn much astir however we trial tech and electronics.
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