S4 Capital trades billable hours for outputs as AI redraws agency economics

AI is upending the advertisement concern and S4 Capital is changing its pricing accordingly.
CEO Sir Martin Sorrell said the emergence of automation is forcing a rethink of however the steadfast is paid, peculiarly with those marketers who are nether unit to slash accumulation costs and funnel much dollars…

This communicative appeared connected digiday.com, 2025-05-09 04:01:00.