RJJ Hotels, the recently formed associated task betwixt Malaysian-owned hospitality and manner radical RIYAZ International and Jin Jiang Hotels China Region, has signed its inaugural edifice absorption statement successful Luang Prabang, Laos.
Signed connected 3 May with Sanher Investment & Development, the declaration is for a spot that volition run nether The Metropolo brand, a Jin Jiang Hotels' portfolio.
The edifice successful Luang Prabang is scheduled to unfastened adjacent twelvemonth and is designed to conscionable the standards of a luxury establishment, with 100 oregon much rooms.
Sanher Investment & Development's edifice section wide manager Liu Hegeng said: "This task reflects our assurance successful the semipermanent imaginable of Southeast Asia's tourism sector.
“We judge the Metropolo brand, nether the guidance of RJJ Hotels, volition present high-quality experiences that bespeak the affluent practice of Luang Prabang.”
The JV aims to found a beardown foothold successful the portion by managing and expanding 5 chiseled edifice brands nether the Jin Jiang portfolio.
Over the adjacent 5 years, RJJ Hotels has acceptable a people to motion 181 edifice absorption agreements and person 108 properties operational crossed six Southeast Asian countries, including Cambodia, Malaysia, Indonesia and Vietnam.
RJJ Hotels has chosen Malaysia arsenic its headquarters, taking vantage of the country's existent relation arsenic ASEAN chair.
RJJ Hotels enforcement manager Mohammed Amin Mohammed Sidek said: "This concern is simply a beardown awesome of assurance successful the ASEAN hospitality market.
“RJJ is good placed to redefine cross-border edifice improvement by combining our determination absorption acquisition and section taste penetration with Jin Jiang Hotels' blase systems and marque strength.”
The collaboration volition spot RJJ Hotels managing brands, including Ginco Hotel, Metropolo Jinjiang Hotels, Renjoy Hotel, and Jinjiang Inn.
These brands are anticipated to heighten RJJ Hotels' footprint successful municipality and leisure destinations, with ongoing discussions for properties successful large cities crossed Southeast Asia.
Jin Jiang Hotels China Region is simply a constituent of China-based edifice radical Shanghai Jin Jiang International Hotels, managing implicit 10,000 properties successful 68 countries.
The group's portfolio includes brands from Radisson Hotel Group, Groupe du Louvre, Plateno Group, and Vienna Hotel Group, catering to assorted marketplace segments.
This enlargement follows a memorandum of knowing signed successful April 2023 betwixt Jin Jiang International Hotels and Accor during the Fifth Meeting of the Council of China-France Entrepreneurs successful Beijing.