'Pinterest is where Gen Z goes to shop,' says platform's CEO

Millennials had the mall. Gen Z has Pinterest.

On its first-quarter net telephone connected Thursday, Pinterest's CEO, Bill Ready, said Gen Z users are engaging heavily with the image-sharing platform. Gen Z are those who were calved betwixt 1996 and 2010.

"We've made Pinterest a destination for our users, peculiarly a buying destination," Ready said connected the call. "Pinterest is wherever Gen Z goes to shop."

Ready said that a cardinal operator of Pinterest's occurrence is its quality to link users to products and aesthetics "they whitethorn not person the words to describe."

"This is particularly applicable for Gen Z, our largest and fastest-growing idiosyncratic cohort, who person been raised connected an internet of ocular content," and similar to hunt visually, the CEO said.

Pinterest execs besides touted Gen Z successful examples of however advertisers are uncovering worth connected their platform.

Chief fiscal serviceman Julia Donnelly said advertisers valued Pinterest's insights into user behaviour, particularly for Gen Z users who are making "significant" decisions specified arsenic selecting security oregon a recognition paper for the archetypal time. The CEO highlighted PacSun, a covering marque helium said was fashionable with Gen Z, and said the retailer saw a higher instrumentality connected advertisement spending with caller Pinterest features.

The company's first-quarter gross grew 16% to $855 cardinal compared to the aforesaid play past year. Monthly mean users, an important metric for media companies, grew 10% year-on-year.

AI besides played a relation successful the company's beardown quarter. Ready said Pinterest has been utilizing AI to personalize idiosyncratic acquisition and to amended the platform's ocular hunt capabilities.

"It besides makes america a highly invaluable spouse to advertisers that are looking for aboriginal signals connected however user trends whitethorn beryllium shifting earlier it shows up successful accepted purchasing data," helium said of AI.

Pinterest banal jumped arsenic overmuch arsenic 18% after-hours connected Thursday connected the heels of encouraging second-quarter guidance.

Pinterest, which is astir fashionable for searching travel, style, and location decor ideas, saw a slowdown successful idiosyncratic maturation post-pandemic. It has since rebounded owed to increased absorption connected shoppability and engagement from Gen Z users.

Gen Z, astir of whom are successful their 20s, has a estimation for taking their beingness and careers slow. Some probe shows members of this procreation are not drinking, driving, working, oregon taking risks arsenic overmuch arsenic different property groups did astatine their age.

In summation to Pinterest, Gen Z is being credited for the revival of the image-blogging level Tumblr, which reported that 50% of its progressive monthly users successful 2025 are Gen Zers.

When it comes to their buying habits, Gen Z is often associated with "underconsumption core," a inclination that's each astir buying little and rejecting influencer marketing.

Pinterest did not instantly respond to a petition for remark from BI.