Newcastle consult fans over plans to redesign ‘outdated’ club badge

Newcastle person risked upsetting immoderate supporters by announcing plans to redesign the club’s badge for the 2026-27 season.

With St James’ Park executives deciding the crest, which dates backmost to 1988, is overly elaborate and unsuited to planetary integer branding requirements, Newcastle are moving with designers and consulting fans arsenic they statesman rebranding a awesome they judge has go outdated.

The caller representation volition beryllium the 4th crest Newcastle person worn since the 1950s. The existent badge features the city’s archetypal overgarment of arms and the Latin motto “triumph done defence”.

Its disappearance volition sadden supporters whose emotions resonate with the second notation to Newcastle’s relation arsenic a Roman outpost on Hadrian’s Wall guarding the adjacent frontier with Scotland. The 2 seahorses connected a overgarment of arms besides containing a lion sitting atop a castle turret and bearing the emblem of St George are redolent of the city’s seafaring tradition.

“As our nine grows connected the planetary stage, the awesome that represents america needs to beryllium capable to support pace,” the nine said successful an email to supporters connected Friday, erstwhile Newcastle officials emphasised that a week-long consultation process would impact fans submitting their preferences regarding the caller badge earlier being allowed to ballot for 1 of a fig of options. “It needs to amusement up intelligibly and confidently crossed everything from kits to screens to merchandise.

“It’s clip to update our crest. This isn’t a determination we instrumentality lightly. We emotion our crest. It’s iconic and has stood america done unforgettable triumphs and investigating times. But it was created successful a antithetic era. It’s intricate plan doesn’t ever construe good successful today’s integer world. And it’s hard to reproduce it intelligibly and consistently. As shot and the satellite changes so, too, indispensable the awesome that unites us.”

The club’s instrumentality advisory committee has been consulted and reassured that extremist changes are unlikely. “Refine and revive is our recommended approach,” said Friday’s email to supporters. It is understood ocular references to Saudi Arabia, location of Newcastle’s ownership, are highly improbable to signifier immoderate portion of the design.