Netflix adds more live TV to its lineup

Netflix is adding much unrecorded streaming content, the institution announced astatine its Upfront presumption connected Wednesday. The service, which present reaches implicit 94 cardinal planetary monthly progressive users, has been steadily introducing unrecorded TV to its assemblage with sports contented from WWE wrestling, comedy, and awards shows, and different peculiar events (some of which definitely didn’t enactment out.)

According to Netflix Chief Content Officer Bela Bajaria, the institution volition beryllium adding caller programs, including the Katie Taylor vs. Amanda Serrano rematch combat connected July 11. A caller woody with the NFL volition besides spot the institution watercourse 2 Christmas Day matchups: the Dallas Cowboys astatine the Washington Commanders and the Detroit Lions astatine the Minnesota Vikings.

In addition, Netflix volition unrecorded watercourse the 32nd Annual Screen Actors Guild Awards connected March 1, 2026 and volition watercourse its ain “Netflix Tudum 2025: The Live Event” astatine the extremity of this month.

These volition articulation the play streams of WWE events presently hosted connected the service.

The institution besides pitched to advertisers its Netflix Ads Suite, which tin present incorporated first-party information from either LiveRamp oregon Netflix itself (thanks to caller first-party measurement solutions) and is expanding its programmatic advertisement buying options, among different things. One caller advertisement format volition besides usage generative AI to lucifer ads to Netflix shows.

In summation to touting its lineup of caller and returning shows and movies, the institution besides hyped its Gen Z and millennial scope to advertisers, noting that Netflix is watched by much 18- to 34-year-olds than immoderate different U.S. broadcast oregon cablegram network, and that consumers connected the U.S. ad-supported tier ticker an mean of 41 hours per month.