Mount Franklin Foods to manufacture Orkla’s Bubs candy in US

GlobalData

Wed, May 14, 2025, 3:59 AM 2 min read

Mount Franklin Foods has secured the rights to marque and administer Orkla's Swedish candy marque Bubs successful the US.

The US-based confectionery and snacks concern said yesterday (12 May) it volition presume “exclusive responsibility” to produce, administer and negociate the retail income of Bubs Swedish candy.

The woody marks Bubs’ "first authoritative entry" into the US, Mount Franklin Foods said. Production volition commencement successful July and organisation the pursuing month.

"Our retail part is uniquely positioned to standard this brand. From accumulation to shelf, we're acceptable to conscionable request and turn marketplace share," Dave Barnett, SVP of retail income astatine Mount Franklin Foods, said.

Norway-based nutrient radical Orkla acquired Sweden-based confectionery shaper Bubs Godis successful 2022.

Last May, Orkla invested Skr20m (then $1.8m) to expand its Bubs confectionery factory successful Sweden.

At the time, Orkla said the enlargement came amid request from “both Swedish and international” customers for the products.

Niclas Arnelin, who was Bubs CEO astatine the clip of the merchantability of the concern and is present planetary enlargement manager for Orkla's confectionery and snacks arm, said: “The US is 1 of the world's largest and astir dynamic confectionery markets and partnering with Mount Franklin Foods gives america a trusted, strategical foothold to standard Bubs thoughtfully and long-term.”

For El Paso-headquartered Mount Franklin Foods, the woody supports its efforts to “accelerate its maturation strategy done class innovation and planetary marque partnerships”.

The company, produces confectionery, effect snacks, seed products, mints and snacks nether brands specified Sunrise Confections, Azar Nut and Element Food Solutions.

The company’s president and CEO, Enrique Grajeda, described the woody arsenic “a strategical leap guardant for our portfolio and a cleanable lucifer for our maturation vision”.

In August past year, Mount Franklin Foods acquired Stuffed Puffs, a Pennsylvania-based filled-marshmallow maker.

"Mount Franklin Foods to manufacture Orkla’s Bubs candy successful US" was primitively created and published by Just Food, a GlobalData owned brand.

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