‘It was just the perfect game’: Henk Rogers on buying Tetris and foiling the KGB

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When crippled decorator and entrepreneur Henk Rogers archetypal encountered Tetris astatine the 1988 Las Vegas Consumer Electronics Show, helium instantly knew it was special. “It was conscionable the cleanable game,” helium recalls. “It looked truthful simple, truthful rudimentary, but I wanted to play it again and again and again … There was nary different crippled demo that ever did that to me.”

Rogers is present co-owner of the Tetris Company, which manages and licenses the Tetris brand. Over the past 30 years, helium has go astir arsenic celebrated arsenic the crippled itself. The escapades surrounding his woody to bargain its organisation rights from Russian bureau Elektronorgtechnica (Elorg) were dramatised successful an Apple TV+ film starring Taron Egerton. “I suggested that Johnny Depp oregon Keanu Reeves should play me, but seemingly they were mode excessively old,” Rogers says.

The casting wasn’t his lone interest erstwhile helium work the screenplay. “It was terrifying. I didn’t cognize thing astir however a publication becomes a movie. I thought: ‘This is simply a crap movie … a car chase?! There is truthful overmuch bullshit successful there!’”

Trance-inducing … Tetris connected  the Nintendo Game Boy.
Trance-inducing … Tetris connected the Nintendo Game Boy. Photograph: Graeme Robertson/The Guardian

Still, it can’t person been much terrifying than the KGB interrogation awaiting Rogers erstwhile helium made that fateful travel to Russia successful 1988. Tetris whitethorn present beryllium 1 of the astir palmy video games successful history, with much than 520m sales, yet it was conceived by Alexey Pajitnov portion helium was moving connected artificial quality and automatic code designation astatine the state-owned computing centre of the Academy of Sciences successful the Soviet Union – and helium surely wasn’t expected to beryllium coding puzzle games. Those trance-inducing tetrominos were astir sealed distant down the robust curtain, the exclusive spot of the Soviet regime.

Thankfully, however, a analyzable bid of shaky planetary rights deals involving respective companies, including Robert Maxwell’s Mirrorsoft, yet culminated successful the Japan-dwelling Dutchman Rogers snapping up the Japanese machine rights, and past hopping connected a level to Russia hoping to unafraid a akin woody for handhelds. After helium arrived successful Moscow connected a tourer visa, the KGB watched Rogers’ each move. Sneakily – and precise overmuch illegally – helium managed to summation introduction into Elorg, the state-owned institution with a monopoly connected each Soviet-made machine software. As helium came look to look with the reclusive coder down this mesmerising game, Rogers swiftly discovered he’d been duped. The Tetris rights Rogers “owned” had been sold without Russian cognition – and the Soviets weren’t excessively pleased.

“I was successful a country with 7 people, immoderate of them KGB types, being fixed the 3rd grade for a mates of hours, like: ‘Who the hellhole are you coming into the Soviet Union?!’” says Rogers. It was determination that helium archetypal met Pajitnov. “Alexey was suspicious of maine astatine first, due to the fact that he’d met different radical who had travel sniffing for Tetris’s rights. He ever felt that they were conscionable slimy capitalists looking to marque a dollar.” The film’s retelling of this brushwood feels amazingly faithful, with the tense interrogation country and resulting paranoia of KGB surveillance matching Rogers’ ain descriptions.

“When helium figured retired I was a crippled designer, Alexey’s demeanour changed completely,” recalls Rogers. “Alexey had ne'er met a crippled decorator earlier … There were nary crippled designers successful the Soviet Union, due to the fact that determination was nary crippled concern successful the Soviet Union. You had your job, and games would beryllium thing that you did connected the side.”

Pajitnov successful  1989.
Pajitnov successful 1989. Photograph: Sipa Press/Rex Features

Intrigued to conscionable a chap nerd, Alexey softly asked Rogers to find him aft the meeting. With the KGB watching their each move, and millions of dollars connected the line, Rogers was alert of the information that they some faced. “As a foreigner, I had to beryllium careful. So I waited downstairs by the doorway and escorted him to my country successful the mediate of the night, softly showing him my mentation of Tetris.”

Rogers and Pajitnov person been friends ever since, and erstwhile the Soviet Union was dissolved and Elorg’s involvement sold, they formed the Tetris Company unneurotic successful 1996. Up to that point, Pajitnov had made nary wealth from the crippled astatine all.

Despite the 2023 movie taking immoderate factual liberties (“I cried astir things successful the movie that ne'er happened, I cried astir my girl singing aft I missed her recital – they made that crap up!”), Rogers says that helium got a footwear retired of seeing his communicative connected the large screen. “It premiered astatine South by Southwest and the assemblage tin beryllium precise critical. But they were cheering erstwhile I archetypal saw the Game Boy. They were cheering for a device! At the end, we each got to travel connected stage: Alexey, myself, and Taron. We got the biggest lasting ovation from the audience. It felt similar I won an Oscar.”

However, compelled to stock a much grounded retelling of his story, Rogers has conscionable released a book: The Perfect Game: Tetris, from Russia With Love. It’s a fun, if somewhat arrogant look astatine the events that brought the puzzle sensation to the world, littered with endearing, memory-correcting interjections from Pajitnov.

Pajitnov, Rogers and Nintendo president   Hiroshi Yamauchi astatine  Nintendo HQ successful  Kyoto, Japan.
Pajitnov, Rogers and Nintendo president Hiroshi Yamauchi astatine Nintendo HQ successful Kyoto, Japan. Photograph: Nintendo Company Limited

While the movie highlights Rogers’ undeniable charm and concern acumen, it buries his contributions arsenic a crippled developer. While surviving successful Japan successful 1983 helium founded Bullet-Proof Software and created the influential role-playing crippled The Black Onyx, which gave the genre the iconic wellness barroom and besides introduced RPGs to a Japanese audience. The game’s manual was written by Hisashi Suzuki who would spell connected to go president of Squaresoft, creator of the Final Fantasy series. The Black Onyx was seemingly besides a immense power connected legendary Nintendo decorator Shigeru Miyamoto: “Miyamoto credited Black Onyx – thereby crediting maine – for teaching him astir relation playing games,” says Rogers. “He said it was what led to him creating Zelda.”

Is it unusual though, that Rogers’ communicative has overshadowed that of Tetris’s creator, Pajitnov? “Alexey and I play precise antithetic roles,” replies Rogers. “The relation that I’m playing close now, telling the story, helium would ne'er play that role. He’s much of an introvert. If you springiness him a chance, he’ll beryllium successful a country and bash mathematical proofs. In presumption of connecting Tetris to the world, the satellite would person to hunt him retired and helium would travel kicking and screaming.”

Psychedelic … Tetris Effect.
‘We blue-skyed it successful the desert’ … Tetris Effect (2019). Photograph: Enhance Games

New versions of Tetris are released each fewer years, a caller item being 2019’s psychedelic Tetris Effect, which saw the creator of the Dreamcast classical Rez, Tetsuya Mizuguchi, reimagine the crippled arsenic a transcendental audiovisual acquisition implicit with VR mentation – a conception dreamed up during a hedonistic play astatine Burning Man. “Gucci – we telephone him Gucci – is simply a bully friend,” says Rogers. “We went to Burning Man together, wherever we blue-skyed successful the godforsaken astir what Tetris Effect would beryllium – a Tetris successful VR – and helium built that product.”

While Rogers inactive enjoys games (“Minecraft truly did thing extracurricular the box.”), his priorities changed aft a adjacent fatal bosom onslaught successful 2005. “I’m done with crippled publishing,” helium says. “I cognize however overmuch enactment it is and however overmuch wealth it takes and my bosom has to beryllium successful it. And now, my bosom is successful warring clime change.”

Rogers present lives successful Hawaii, and implicit the past 20 years his Blue Planet Foundation has successfully lobbied the land federation to perpetrate to cleanable vigor by 2030. He is dilatory convincing neighbouring islands to halt purchasing overseas lipid and to put successful sustainable alternatives. If anyone tin prevention the planet, it’s the antheral who outsmarted the Maxwells, escaped the KGB, and got america each dreaming of hard small blocks blocks endlessly falling into place.

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