G is for gradient: Google has redesigned its app logo

Over the past fewer days, eagle-eyed Google users whitethorn person noticed that successful immoderate instances, the superior G logo for the institution present sports a gradient softening the transitions betwixt the 4 solid-color sections. The branding has been changed for the Google app connected some Android and iOS devices arsenic of this writing. However, determination are inactive respective places that proceed to athletics the classical colour artifact look, including browser favicons. It's besides not included successful Google's authoritative collection of images for press; the classical mentation is inactive being utilized arsenic the introduction for the Google app logo.

None of the logos for different Google smartphone apps look to person adopted a caller gradient look. But possibly notably, the branding for Google's Gemini AI adjunct does person a flimsy gradient connected its prima symbol. Maybe AI is starring the mode for aesthetics arsenic good arsenic for method choices astatine Google? Or possibly this is simply a proceedings tally to gauge reactions earlier rolling retired a afloat marque redesign?

Whatever the reason, the biggest astonishment isn't that Google whitethorn beryllium rolling retired a logo refresh, but that the alteration seems to beryllium happening with zero fanfare. When the institution past redesigned its branding successful 2015, determination was a full run explaining each past item of the caller look. Branding is simply a large woody for a corp arsenic large arsenic Google. Even changes that look insignificant would spell done galore iterations and committees and vetting earlier they spell live. And immoderate selling exec knows that consistency is key, truthful it's particularly unusual that, if this is simply a imperishable change, it's happening successful a piecemeal approach.

We've reached retired to the institution for much accusation astir whether gradients volition beryllium the blistery benignant inclination for each Google products successful 2025.