Figma releases new AI-powered tools for creating sites, app prototypes, and marketing assets

Design institution Figma contiguous announced aggregate features, including AI-powered tract and web app creation, a mode for marketers to make assets successful bulk, and a caller drafting tool. With this launch, the institution is taking connected different originative solutions specified arsenic Canva and Adobe, on with AI-powered website and prototype creators specified arsenic WordPress, Wix, Hostinger, and Replit.

The company’s website-creation instrumentality is called Figma Sites. The startup said that often designers physique prototypes of what a tract should look similar wrong Figma. With the caller AI-powered tool, they tin easy make websites and adjacent people them. Once the tract is generated, collaborators tin easy alteration elements of the tract done an exertion without prompting.

Users tin besides adhd transitions, animations, and scroll effects portion making the tract responsive. Figma is adding the quality to straight make blog posts from its site. That means the Sites volition person a contented absorption strategy (CMS), which is an upcoming feature, baked successful that lets users edit posts wrong the plan of a blog and besides negociate different assets specified arsenic thumbnails and slugs.

For interactive elements similar banal tickers, you tin adhd customized codification oregon usage AI to make codification for you.

Image Credits:Figma

Figma Make, connected the different hand, is simply a akin AI-powered tool, which is geared much toward ideation and prototyping. Users tin input a punctual to make a web application. The prototype app is collaborative, and users tin punctual the adjunct to alteration oregon adhd definite elements. Plus, if determination is simply a developer connected the team, they tin straight modify the codification to marque indispensable changes.

Users tin besides make tiny interactive elements, specified arsenic a clock, and embed them successful the pages published done Figma Sites later.

Yuhki Yamashita, main merchandise serviceman astatine Figma, said that some products stock a batch of features and underlying technology.

“We privation to alteration high-fidelity prototyping with Figma, particularly with Figma Make. You tin adhd much information to it and effort to spot however viable an thought is successful presumption of last implementation. Whereas Figma Site is utile for a selling and plan squad erstwhile they precisely cognize however a tract should look and instrumentality afloat power of that,” Yamashita told TechCrunch portion describing the differentiation betwixt these products.

Image Credits:Figma

Multiple companies successful antithetic sectors are looking for a mode to make interactive experiences utilizing AI. Website hosting providers specified arsenic Squarespace, Wix, WordPress, and Hostinger person released tools to fto users easy make websites done AI. On the different hand, tools similar Replit and Lovable are pushing users to make apps oregon prototypes without coding knowledge. Last month, adjacent Canva released a mode to make interactive experiences within its designs with Canva Code.

This isn’t Figma’s archetypal foray into prototyping, though. Last year, it released a Make Design feature, which had to beryllium pulled aft users accused the institution of heavy grooming the instrumentality connected existing apps.

What’s more, Figma is releasing a caller instrumentality for marketers called Figma Buzz. With these tools, marketers tin easy usage templates created by designers with brand-specific designs to marque caller creatives. They tin besides usage a instrumentality to insert AI-generated images oregon alteration the inheritance of definite assets. Marketers tin besides make assets successful bulk utilizing information from sources similar spreadsheets.

The startup is besides launching a instrumentality called Figma Draw for vector editing and illustrations. Yamashita said that designers often had to export their vector designs extracurricular Figma to marque edits. The institution is present adding features similar substance connected a path, signifier fill, brushes, multi-vector edit, adding sound and texture, and a lasso enactment to its Draw product.

Image Credits:Figma

Figma launched its Slides instrumentality for creating presentations past year. With the caller plus instauration and drafting tool, the institution is straight competing with originative suites specified arsenic Adobe and Canva. Yamashita denied that the institution is straight competing with these originative tools. He said that Figma is successful the concern of gathering integer products, and a 3rd of the company’s users are developers, acknowledgment to tools similar Dev Mode.

The institution is announcing a caller program called a contented spot starting astatine $8 per month, which volition springiness users entree to Figma Buzz, Slides, FigJam, and Sites CMS.