DFI and Dingdong partner on cross-border retail initiative

Asian retailer DFI Retail Group (DFI) has entered a strategical concern with Dingdong, a caller nutrient e-commerce platform, to heighten their proviso chains and retail networks.

The extremity is to make a digitalised cross-border proviso concatenation system.

The partners volition connection a assortment of high-quality products astatine competitory prices to Hong Kong consumers done DFI’s Wellcome supermarkets, with an anticipated income people of HK$100m ($12m) successful the twelvemonth pursuing the launch.

The archetypal signifier commenced connected 9 April 2025, with six selected Dingdong vegetables present disposable successful 280 Wellcome stores, Wellcome’s online store and connected the nutrient transportation level foodpanda.

The scope of products volition beryllium incrementally extended to different premium supermarket brands nether DFI specified arsenic Market Place and 3hreesixty.

DFI Retail Group nutrient main enforcement serviceman Curtis Liu stated: "This concern with DDL [DingDong (Cayman) Ltd] is to afloat leverage the halfway strengths of some parties to jointly physique an businesslike digitalised crossborder proviso chain. It enhances the prime and cost-effectiveness of caller nutrient for our customers, creating a win-win situation. We judge this innovative exemplary volition importantly amended proviso concatenation efficiency, ensuring that each lawsuit tin bask fresh, high-quality products."

The partners program to jointly make a digitalised cross-border proviso concatenation and integrate their information systems.

An AI prediction strategy volition beryllium employed to dynamically set inventory levels crossed DFI’s supermarkets, aiming to trim oregon minimise out-of-stock situations.

The strategy predicts request variations for items specified leafy vegetables based connected upwind conditions and holidays successful Hong Kong, ensuring an close proviso level.

This digitalised proviso concatenation volition encompass everything from upstream planting processes to downstream retail activities.

To warrant merchandise quality, DFI and Dingdong mean to instrumentality "one product, 1 code" traceability exertion for vegetables supplied to Hong Kong.

Customers tin entree products accusation including planting records, inspection reports and proscription routes by scanning a codification connected purchased Dingdong products astatine DFI supermarkets.

DDL vice president Yang Shaoming said: "This collaboration integrates DDL's proviso concatenation capabilities with Hong Kong's retail network. We volition utilise our nonstop sourcing and digitalised proviso concatenation to efficiently present precocious quality, harmless caller nutrient to Hong Kong, enriching section buying options and making choices much affordable."