Cooks Coffee signs deal to launch Esquires coffee in India

GlobalData

Thu, May 8, 2025, 2:50 AM 1 min read

New Zealand-based Cooks Coffee Company has announced an enlargement into the Indian marketplace done a maestro franchise statement with Sterling Coffee House.

This is simply a pivotal determination for the company's planetary maturation strategy, arsenic it brings the Esquires java marque to India.

Sterling Coffee House, a peculiar intent vehicle, volition oversee the constitution and cognition of the Esquires java concatenation successful the country.

Cooks Coffee volition supply enactment by sharing systems, processes and champion practices to guarantee the franchise maintains the precocious standards associated with the Esquires brand.

The java retail concatenation marketplace successful India was valued astatine $18.83bn for the twelvemonth ending March 2025, with projections indicating a compound yearly maturation complaint (CAGR) of 9.84% up to 2030.

Cooks Coffee Company CEO Aiden Keegan stated: "We are thrilled to denote the signing of the maestro franchise statement for India, marking an important milestone successful our planetary enlargement strategy.

"India represents a dynamic and increasing market, and we are assured that Sterling Coffee Houses Limited volition beryllium a large spouse successful bringing the Esquires marque to caller customers crossed the country. This concern volition alteration america to widen our marque beingness portion benefiting from the proven operational enactment provided by our teams successful the UK and Ireland."

Esquires Coffee, established successful 1993, has seen important maturation since Cooks Coffee acquired the planetary rights (excluding Australia and New Zealand) successful 2013, focusing connected the UK and Ireland markets.

The marque has much than 100 outlets successful 9 planetary markets.

"Cooks Coffee signs woody to motorboat Esquires java successful India" was primitively created and published by Verdict Food Service, a GlobalData owned brand.

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