Apple Bets On Brain Signals To Boost Accessibility

Moz Farooque

Tue, May 13, 2025, 12:44 PM 2 min read

Apple (NASDAQ:AAPL) is adding a suite of caller accessibility toolsEye Tracking, Head Tracking, Switch Control for Brain Computer Interfaces, Assistive Access, Music Haptics, Name Recognition successful Sound Recognition, expanded Voice Control and Large Text CarPlay supportall designed to fto users navigate iOS and Apple Vision Pro hands-free.

Eye and Head Tracking fto you prime and benignant by gazing oregon nodding, portion the caller Switch Control partners with Synchron's implantable Stentrode electrodes to work neural signals and run your device.

Tim Cook says, Accessibility is portion of our DNA, and this neural-interface leap could alteration beingness for users with paralysis oregon ALS by unlocking tens of thousands of imaginable caller users. Apple's concern with Synchron taps into cutting-edge BCI workakin to Elon Musk's Neuralink, which plans to implant its Blindsight instrumentality successful 2030 patients aboriginal this yearpositioning Apple astatine the forefront of consumer-grade neural tech.

Beyond BCIs, Apple is simplifying TV navigation with Assistive Access and giving deaf and hard-of-hearing users Name Recognition successful Sound Recognition, portion Music Haptics and expanded Voice Control enactment widen its reach. These updates travel reports that the Wall Street Journal archetypal broke astir Switch Control's neural diagnostic and travel arsenic Apple aims to cement its committedness of exertion for everyone.

Why it matters: By weaving encephalon signals into iPhone control, Apple isn't conscionable expanding its accessibility toolkitit's betting neural interfaces are the adjacent user frontier. Investors volition ticker adoption metrics and immoderate FDA feedback connected the Stentrode concern erstwhile Apple reports Q3 results aboriginal this summer.

Apple's existent stock terms of $211.67 sits good supra astir accepted valuation benchmarks, signaling that investors are pricing successful robust maturation expectations. The GuruFocus GF Value estimation of $197.36 comes closest to today's levels, suggesting lone a slim borderline of safety, portion the earnings-based DCF astatine $168.27 and the FCF-based DCF astatine $132.68 connection much blimpish anchors.

Metrics rooted successful humanities performancelike the Median PS Value of $144.82 and Peter Lynch's $96.57 figureimply that the banal is trading astatine a important premium to its past income and net power.

Measures that absorption connected balance-sheet strength, specified arsenic the Tangible Book astatine $4.47 and the antagonistic Net Current Asset Value of $9.76, hardly registry against Apple's real-world marketplace heft.

Even the Graham Number of $26.71 and the Earnings Power Value of $63.11 constituent to a valuation acold beneath wherever the marketplace has placed the stock. In sum, unless Apple delivers outsized maturation oregon borderline expansion, today's terms appears to remainder connected optimistic forecasts alternatively than the enactment of astir blimpish valuation frameworks.

This nonfiction archetypal appeared connected GuruFocus.