Apple (AAPL) Unveils Brain-Interface Initiative as iPhone Sales Lag

Faizan Farooque

Wed, May 14, 2025, 2:16 PM 1 min read

Apple (AAPL, Financials) is reasoning acold aheadstraight to your brain. The institution announced a concern Tuesday to enactment encephalon implants that assistance disabled users power its devices. It's a large leap successful accessibility, but not a solution to Apple's much contiguous problem: iPhone income aren't growing.

iPhone gross has hardly moved successful 3 years. That's taken a toll connected Apple's stock, down 15% this year, with added unit from commercialized tensions nether President Donald Trump.

Apple hoped its AI pushbranded Apple Intelligencewould assistance iPhone 16 sales. But cardinal features were delayed, and the institution inactive leans connected partners similar OpenAI. CEO Tim Cook said phones sold amended wherever AI features were turned on, but it wasn't capable to alteration the bigger story.

Other bets haven't paid disconnected either. The $3,500 Vision Pro headset wowed immoderate reviewers but didn't click with the masses. And Apple's long-running effort to physique a self-driving car ended past twelvemonth without a product.

The brain-device integration, developed with Synchron, is simply a measurement guardant for radical with ALS oregon spinal cord injuries. Elon Musk's Neuralink whitethorn purpose broader, but Apple's staying quiescent astir commercialized ambitionsfor now.

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This nonfiction archetypal appeared connected GuruFocus.