An Urgent Appeal: Producing Ghanaian Content for the Next Generation

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DjQwequ Blog of Saturday, 3 May 2025

Source: Emmanuel Jacob Amissah

A concerned Ghanaian parent, media personality by name Stephen Mensah, has written an open letter to the Minister of Tourism, Arts, and Culture, Dzifa Gomashie, highlighting the need for Ghanaian animated content for children. The parent notes that Ghanaian children are predominantly exposed to foreign animated content, which may not reflect their culture, values, and environment.

The writer appeals to the government to fund a national initiative to develop high-quality Ghanaian animation and educational content for children aged 0-7. The proposed content should:

- Reflect Ghanaian values, languages, culture, and environment

- Be available on popular platforms like YouTube and YouTube Kids

- Be distributed freely on national TV, regional stations, and educational portals

- Be created with input from experts in education, psychology, animation, music, and culture

- Be adopted into formal education and accessible in both English and local languages

The parent emphasizes the importance of this initiative for language retention, early childhood education, mental and emotional development, cultural identity, and moral values. By investing in Ghanaian children's media, the country can shape the next generation's values and identity.

The letter concludes by urging the government to take bold action, citing examples of countries like the USA, UK, and Nigeria that have invested heavily in children's media.

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