Womenswear Designer Rosie Assoulin Delivers Luxury for Less With Limited-Time Target Collab

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Target’s list of designer collabs just got one line longer with a fashion and lifestyle drop from luxury womenswear label Rosie Assoulin. Featuring apparel, handbags, footwear and accessories, the Rosie Assoulin x Target collection ranges from $25 to $50, a sliver of the designer’s standard price point.

Available in limited quantities online and at select Target stores, the colorful collaboration will not be restocked, according to Target, meaning once these pieces are gone, they’re gone for good. The capsule also included homeware — marking Assouline’s first multi-item launch in the category — however, said inventory is already sold out at time of publish. As for clothing, sizes span from XS to 4X and 00 to 30.

“We’re so excited to partner with Target on this special collection,” says Rosie Assoulin, founder and creative director of the namesake label. “As a busy mom, I’ve been a Target customer for years, and it’s been such a joy to work together to bring the spirit of summer to the shopper with approachable, effortless and convertible pieces that can be thrown on from the beach to a dinner with ease and accessibility.”

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Tara Russell, Target’s senior vice president of apparel and accessories, adds, “Our guests trust Target to bring them incredible style at an exceptional value, and partnerships like Rosie Assoulin x Target are a reflection of our merchandising authority of curating fresh, designer-inspired collections that guests can only find at Target.”

This buzzy new collaboration joins Target’s growing list of high-end brand partners, including LoveShackFancy, Parke and Threshold designed w/Studio McGee, the retailer’s fan-favorite home line created by celebrity interior designer Shea McGee. By working with Target — and consequently, manufacturing larger quantities of inventory — these name brands are able to lower their price points while maintaining their quality expectations.

Shop the full Rosie Assoulin x Target lineup, available while supplies last, at Target.com.