Snap Map reaches new milestone of 400M monthly active users

Snapchat announced connected Wednesday that Snap Map present has much than 400 cardinal monthly progressive users, a caller milestone for 1 of the app’s halfway features.

Launched successful 2017, Snap Map was primitively a mode for users to spot their friends’ locations and browse nationalist snaps from astir the world. Over time, the diagnostic has evolved and present offers ways for users to discover section hotspots and find things to do.

Snap Map’s occurrence is important for Snapchat, arsenic it’s a important portion of the societal web and gives it a competitory borderline implicit rivals similar Instagram and TikTok, some of which don’t connection real-time societal find successful the mode that Snap Map does.

Instagram is alert of this, arsenic the Meta-owned societal web has been spotted moving connected a “Friend Map” that would let users to spot their friends’ locations successful existent time.

“Snap Map is 1 of the astir utilized mobile maps successful the world, and we’re thrilled to spot our assemblage proceed to grow,” said Ceci Mourkogiannis, VP of Product astatine Snap, successful a connection to TechCrunch. “The Snap Map is helping hundreds of millions link with friends and their favourite places and observe what’s happening astir them, making the satellite consciousness much connected each day.”

The quality comes arsenic Snapchat has been updating Snap Map with further functionality implicit the years. Last year, the institution launched a “Footsteps” feature that lets you spot however overmuch of the satellite you’ve explored and way wherever you’ve traveled.

Plus, Snapchat rolled retired “Promoted Places” connected Snap Map arsenic a mode for users to observe caller places. For brands, Promoted Places offers the quality to advertise and showcase each of their locations connected Snap Map.