Ghanaian dancehall artiste Shatta Wale has taken purpose astatine the authorities and stakeholders successful the originative arts sector, accusing them of lacking a due knowing and appreciation of the contributions made by contented creators.
In a station shared connected X (formerly Twitter) connected 3 May, the On God hitmaker expressed vexation astatine the disregard contented creators often look from the precise institutions meant to enactment them.
READ MORE: King Promise vows to present Grammy-level amusement astatine upcoming TGMAs
I don’t deliberation the originative arts manufacture successful Ghana and adjacent the Ghana authorities genuinely understands who contented creators are
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Shatta Wale argued that contented instauration is simply a morganatic assemblage and not simply a broadside hustle. He stressed that it is simply a full-time vocation and a captious root of income for many, which deserves to beryllium taken seriously.
These individuals person chosen this path, sacrificing their time, investing successful equipment, gathering teams, and creating platforms from scratch. It’s not conscionable a hustle; it’s a superior business
He further explained that contented instauration is profoundly connected to the amusement industry, noting that the 2 are interdependent. According to Shatta Wale, with the close concern and backing, contented platforms person the imaginable to importantly boost Ghana’s amusement landscape.
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We request to recognize that amusement and contented instauration spell manus successful hand, and with the close support, these platforms tin turn and lend massively to the industry
The self-styled "Dancehall King" besides condemned the communal content that YouTubers and integer creators gain wealth easy without existent effort oregon expertise.
READ MORE: Top 10 Africa's astir subscribed musicians connected YouTube
Please don’t accidental they’re ‘making wealth from YouTube’ similar it’s immoderate overnight success. The acquisition and subject required to physique connected YouTube is acold deeper than what you’ve been told. It’s not easy, my guy
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In conclusion, Shatta Wale revealed that helium intends to usage his level to uplift contented creators by featuring them successful interviews and giving them greater visibility. His extremity is to displacement nationalist cognition and advocator for the designation these individuals rightfully deserve.