Meet Erica Apreku, The Couzon Behind the Pidgin Voice Overs Changing Lifestyle Content

In a sea of polished influencers, one name stands out with a bold, authentic twist — The Couzon, known offline as Erica Apreku.

A Ghanaian lifestyle content creator and interior designer, Erica is redefining what it means to create content that truly connects. From home décor hacks and vlogs to candid everyday moments, The Couzon keeps it real — telling stories in Ghanaian Pidgin English, a unique style that has quickly won the hearts of decor lovers, young professionals, and digital natives across the country.

But Erica's content is more than just aesthetic visuals — it's community-driven. Her voiceovers feel like a friend chatting with you in your living room, and her creative direction is always fresh: rooted in Ghanaian culture while remaining globally relevant.

Beyond content, Erica is building a powerful brand. She runs a growing interior design and furniture business in Ghana and is expanding into wellness and beauty. Her ventures include, a women’s-only luxury gym, Santorini-inspired braiding salon, new haircare line, E-Luxe Hairs, featuring chic braiding extensions and an itch relief spray

Whether she’s sourcing furniture in China, setting up an Airbnb, or casually sharing life through her lens, The Couzon continues to prove that lifestyle content can be inspiring, humorous, and deeply local — all at once.