Mast-Jägermeister sales slide in 2024

Mast-Jägermeister saw its nett income diminution 10% successful 2024, with the distiller pointing to a “historically challenging marketplace environment”.

The Germany-based radical besides cited a “generally anemic user climate” and “major inventory adjustments” by planetary organisation partners arsenic factors for income dropping from €961.7m ($1.07bn) to €866m, excluding excise tax.

Mast-Jägermeister said the planetary spirits manufacture faced a “shrinking” marketplace for the 2nd consecutive year.

Political and economical instability affected user sentiment crossed astir each cardinal regions, the institution said, resulting successful little income volumes successful large markets specified arsenic the US, occidental Europe, Latin America, and China.

In 2024, shipments of Jägermeister, the company’s halfway brand, fell from 118.4 cardinal to 109.5 cardinal 70cl bottles.

However, depletions remained comparatively stable, with a flimsy diminution of 0.4%.

Shipments of Teremana Tequila, successful which Mast-Jägermeister is simply a shareholder, dipped from 16.1 cardinal to 14.8 cardinal 70cl bottles, though it achieved a double-digit summation successful depletions successful the US market.

Mast-Jägermeister CEO Michael Volke said: “Due to the weakened planetary user climate, we saw important one-off inventory adjustments that resulted successful little shipments.

“The encouraging portion is that user income successful section markets remained steady.”

In 2024, Mast-Jägermeister launched Jägermeister Orange successful the Czech Republic and Slovakia, tapping into the inclination for lighter, fruitier spirits.

The institution plans to grow this variant into further planetary markets successful 2025, including Germany.

The international expansion of Teremana Tequila besides progressed, with launches successful Germany, the UK, Australia, the UAE, and the planetary question retail channel.

The marque is acceptable to participate 29 much markets this year, supported by a 2nd distillery successful Jalisco, Mexico, the radical said.

Gin Sul, a Hamburg-based spirits marque acquired successful 2018, besides saw improvement successful 2024.

The marque expanded into the Czech Republic and Slovakia and tested its caller Limão Fizz product, which volition present motorboat crossed Germany and prime planetary markets.

Looking ahead, Volke said determination is “strong imaginable for sustainable maturation done the further internationalisation of our brands and innovations similar Jägermeister Orange and Teremana Tequila".

He added: “At the aforesaid time, planetary governmental developments and rising commercialized tensions are unpredictable and contiguous sizeable risks.”

"Mast-Jägermeister income descent successful 2024 " was primitively created and published by Just Drinks, a GlobalData owned brand.