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Jamie Lee Curtis is the latest personage to call attention to scam ads connected Facebook and Instagram that usage AI-manipulated video to hawk sketchy products. Curtis besides appears to person encountered different contented acquainted to galore Facebook users: struggling to get the company's attention.
In posts connected Facebook and Instagram, the histrion asked Mark Zuckerberg to intervene to halt the dispersed of a "totally AI fake commercial" of her. "My sanction is Jamie Lee Curtis and I person gone done each due transmission to inquire you and your squad to instrumentality down this wholly AI fake commercialized for immoderate bullshit that I didn't authorize, hold to oregon endorse," she wrote. The station besides included screenshots of the Meta CEO's Instagram — Zuckerberg seemingly doesn't travel Curtis — and a screenshot from the scam ad.
"If I person a marque too being an histrion and writer it is that I americium known for telling the information and saying it similar it is and for having integrity and this usage of my images … with new, fake words enactment successful my mouth, diminishes my opportunities to really talk my truth," she wrote. "I've been told that if I inquire you directly, possibly you volition promote your squad to constabulary it and region it."
It's not wide what the video, which seemed to trust connected manipulated footage from an interrogation Curtis did with MSNBC, was intended to promote. Curtis shared a surface drawback with substance that said "I'd privation everyone suffering from." But Curtis is acold from the archetypal personage to get caught up successful specified a scam.
Earlier this year, Engadget reported that dozens of Facebook pages were utilizing AI tech to manipulate videos of Elon Musk and different celebrities successful bid to beforehand fake cures for diabetes. Many of those clips utilized akin phrasing, specified arsenic "If I were to dice tomorrow, I'd privation each diabetic, including you, to cognize this."
The emergence of inexpensive and readily disposable AI tools person made it comparatively casual for scammers to impersonate celebrities to merchantability sketchy products oregon beforehand different schemes. Last year, Tom Hanks warned his followers astir ads "promoting occurrence cures and wonderment drugs" utilizing his sanction and voice. He said the ads were made "fraudulently" with the assistance of AI.
Johnny Depp besides warned his fans astir AI-enabled impersonators. "Today, AI tin make the illusion of my look and voice," helium wrote. "Scammers whitethorn look and dependable conscionable similar the existent me."
A spokesperson for Meta said the institution was removing the video flagged by Curtis for violating its policies but declined to remark further. The institution said past twelvemonth it was cracking down connected "celeb bait" scams, but hasn't disclosed however galore celebrities oregon nationalist figures are participating successful the programme which relies connected facial designation technology.
In a remark connected her Instagram post, Curtis confirmed that she did yet get Meta's attention. "IT WORKED! YAY INTERNET! SHAME HAS IT'S VALUE! THANKS ALL WHO CHIMED IN AND HELPED RECTIFY!"
English (US) ·