Is Fifa selling parts of the World Cup to private investors?

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Is Fifa selling parts of the World Cup to private investors?

NewsFeed

This week FIFA announced plans to form a new subsidiary company to run part of the World Cup and offer a 20% stake to private investors, worth over $4B. Jared Kushner’s brother’s investment firm Thrive Eternal has been named a likely buyer. Al Jazeera’s Mohammad Saleh explains.

Published On 29 Jul 2026

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