How AI-based video tech is powering Renault UK’s approved used-car programme [includes podcast]

David Leggett

Tue, May 13, 2025, 8:46 AM 3 min read

Phyron, a specializer successful AI-powered video technology, has started a concern with Renault UK’s approved utilized car programme, Renew. Renault says the collaboration marks a important measurement successful Renew’s integer transformation, arsenic Phyron’s AI-driven video bundle enhances the brand’s online retail experience.

Renault UK’s utilized car dealerships volition present usage Phyron’s AI bundle to automatically make high-quality, engaging video contented for their conveyance listings. By integrating Phyron’s technology, Renault UK aims to present an enhanced lawsuit experience, summation engagement, and accelerate online conveyance sales.

Getting inventory online

Phyron AB – a specializer successful video selling AI tech - was established successful Stockholm, Sweden successful 2019. The company’s products see an AI adjunct that is designed to enactment with a video app and person been launched successful respective manufacture segments including e-commerce, existent property and automotive.

In the automotive retail space, Phyron’s merchandise helps dealers to rapidly get their inventory online.

Phyron’s AI video solution enables dealerships to make professional, dynamic video contented from existing conveyance images and specifications wholly automated, with nary manual editing required. The exertion ensures consistency, quality, and scalability, helping Renault UK streamline its integer selling efforts crossed its network.

Matthew Heffy, National utilized car, residual worth and nonstop proviso manager from Renault UK’s approved utilized car programme Renew said: “With consumers progressively turning to online platforms for conveyance probe and purchases, Renew’s adoption of Phyron’s AI bundle ensures consistency successful our imagery inline with the marque look and feel. By providing customers with immersive, automated video content, Renault UK is acceptable to redefine however our approved utilized vehicles are marketed and sold online”.

“This concern with Renault UK represents a large milestone successful our ngo to revolutionise automotive retail,” said Johan Sundstrand, CEO and Co-Founder of Phyron. “Our AI-powered videos person already transformed however dealers prosecute with customers online, and we’re excited to assistance Renault UK elevate its integer presence, thrust sales, and heighten the lawsuit journey.”

How the Phyron level works

Phyron says car retailers crossed Europe are moving banal astatine a much accelerated complaint acknowledgment to Phyron, 100% powered by AI and automation. All of this with nary input oregon effort needed by trader staff, with the AI level fundamentally becoming a retailer’s outsourced video selling team.