Ford will raise the sticker price on cars imported from Mexico. It just said it didn’t expect significant US price hikes

Chris Isidore, CNN

Wed, May 7, 2025, 11:54 AM 2 min read

Ford is hiking the sticker prices for the 3 US models it imports from Mexico by up to $2,000 each, conscionable days aft executives said they didn’t expect important increases successful industrywide car prices this year.

The terms summation was disclosed successful a memo sent to Ford dealerships, archetypal reported by Reuters but confirmed by Ford. Ford said the manufacturer’s suggested retail terms (MSRP), besides known arsenic the “sticker price,” would summation betwixt $600 to $2,000 per vehicle, depending connected the features. Ford said the terms hike doesn’t use to vehicles presently connected the lot, but volition use to those built aft May 2, which commencement arriving astatine dealerships successful respective weeks.

“This is our accustomed mid-year pricing actions combined with immoderate tariffs we are facing,” Ford spokesperson Said Deep told CNN. “We person not passed connected the afloat outgo of tariffs to our customers. Our attack passim this evolving concern continues to beryllium doing what’s close for our customers – and our business.”

Since April 3, imported vehicles person faced a tariff of up to 25%. Most of the large automakers import immoderate of their US vehicles from overseas plants, including those successful Mexico. Ford assembles 3 US models successful Mexico: the Ford Mustang Mach-E electrical vehicle, the Maverick midsize pickup and the Bronco Sport, an entry-level SUV. Those models accounted for astir 17% of Ford’s archetypal 4th US sales.

The terms hike does not mean customers volition needfully wage $2,000 much per vehicle. Retail prices are acceptable crossed millions of idiosyncratic negotiations betwixt buyers and dealers, though the MSRP is typically a starting point.

Despite the tariff connected car imports, and an further tariff connected imported parts raising the outgo of production, astir automakers person been dilatory to denote terms increases pegged to import taxes.

Ford said past week it would proceed to connection customers the promotional “employee pricing” done July 4. Ford says it has a capable inventory of vehicles built and imported earlier tariffs took effect to grip purchases done that date.

During a media briefing Monday, Ford CFO Sherry House would not remark connected Ford’s ain pricing plans, but said she didn’t expect caller car pricing successful the United States to summation significantly. Ford itself said it expects the tariffs volition outgo it astir $1.5 cardinal done the remainder of this year.

“We present expect manufacture pricing related to tariffs (to increase) astir 1% to 1.5% successful the 2nd half,” she said.

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