Electro Rent appoints EMEA head

Alejandro Gonzalez

Fri, May 16, 2025, 5:47 AM 2 min read

Electro Rent has appointed Nicolai Moresco arsenic Vice President and General Manager for Europe, the Middle East and Africa (EMEA), arsenic the institution seeks to fortify its presumption successful flexible exertion entree and trial instrumentality financing crossed the region.

In a property release, the US-based institution announced that Moresco joins from Dell Technologies, wherever helium astir precocious served arsenic Senior Vice President and General Manager for Central and Southern Europe. He brings implicit 25 years of planetary acquisition successful sales, operations and strategy, with a way grounds of gathering spouse ecosystems and delivering channel-led growth, the property merchandise said.

Electro Rent, which provides trial and exertion solutions crossed sectors including automotive, aerospace, communications and electronics, offers instrumentality entree done rental, flexible financing, and income of caller and pre-owned units. It besides supports plus optimisation services nether a consolidated ‘one-source’ model.

Moresco’s remit includes enhancing Electro Rent’s engagement with archetypal instrumentality shaper (OEM) partners specified arsenic Keysight Technologies, Rohde & Schwarz, Tektronix, Anritsu, EXFO and Viavi, portion expanding collaboration crossed caller spouse networks.

“Test instrumentality users crossed Europe are nether expanding unit to innovate rapidly and cost-effectively,” said Moresco. “Electro Rent’s one-source exemplary offers a smarter mode to entree the exertion they need—especially via rental—without the load of ownership.”

Alan Mayer, Chief Revenue Officer astatine Electro Rent, said the assignment would accelerate the company’s maturation plans successful EMEA: “Nicolai’s enactment and expertise volition heighten however we service our customers, empower our team, and deepen collaboration with OEM partners.”

Moresco volition pb efforts to fortify determination lawsuit engagement and make strategies aimed astatine scalable maturation crossed the EMEA market.

"Electro Rent appoints EMEA head" was primitively created and published by Motor Finance Online, a GlobalData owned brand.

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