Carl Pei teases the 'all-in' Nothing Phone 3 with a flagship price

Buried successful the blog posts and videos that accompanied Google's The Android Show: I/O Edition announcements was a nugget of Nothing news: The Nothing Phone 3 is going to beryllium expensive. In an Android selling video showcasing the company's phones, Nothing CEO Carl Pei shared that the caller telephone volition outgo astir £800 erstwhile it launches this summer.

That caller outgo is acknowledgment to Nothing's determination to spell "all-in" connected the caller instrumentality by including "premium materials, large show upgrades and bundle that truly levels things up," according to Pei. The Nothing Phone 2 launched astatine £580 successful the UK and $600 successful the US, truthful selling the Phone 3 astatine £800 is simply a noticeable terms jump. Assuming Nothing follows done connected the premium upgrades it's promising, though, possibly it'll marque consciousness that the Phone 3 costs arsenic overmuch arsenic a Pixel 9 oregon iPhone 16.

Nothing made its sanction connected affordable phones that person unique, premium designs. For example, the institution launched the Phone 3a and Phone 3a Pro successful March 2025, the fund and mid-range counterparts to the Phone 3. Both phones usage mid-range chips and camera sensors, but diagnostic a futuristic plan and clever AI features that you'd expect retired of a overmuch much costly device.

Switching to trying to vie with Apple and Samsung successful presumption of terms suggests Nothing is confident, astatine the precise least. We'll person to hold until this summertime erstwhile the Phone 3 is really released to spot if that assurance is justified.