- Birkenstock is raising the prices of its shoes to mitigate the effect of Trump's tariffs.
- Its concern main said the institution volition instrumentality a "low single-digit terms summation globally."
- The institution said hikes volition beryllium rolled retired globally, not conscionable successful the US.
Birkenstock volition beryllium expanding the prices of its shoes globally to offset President Donald Trump's tariffs.
Representatives for the German footwear marque talked astir terms hikes successful its latest net telephone connected Thursday.
The company's concern chief, Ivica Krolo, said Birkenstock volition request a "low single-digit terms summation globally" for a "full offset of tariff impact."
She said the marque is little exposed to tariff interaction "with 100% of our accumulation and 96% of our materials sourced from Europe and nary declaration manufacturing from Asia."
Per Trump's announcement connected April 2, 10% tariffs would beryllium applied to goods from each countries entering the US. Goods from the European Union would beryllium subjected to an further 10% "reciprocal" tariff.
But connected April 9, Trump announced a 90-day intermission connected the further tariffs to let country for commercialized negotiations.
Krolo said tariffs successful the US would not alteration Birkenstock's planetary pricing structure. Its fashionable models, similar the Arizona and Boston, are priced astatine astir $150.
"We volition beryllium afloat offsetting the effects from existent existing tariffs," Krolo told Reuters successful an interview. "We're not raising successful 1 portion only, we spot it arsenic a planetary exercise."
In summation to raising prices, the marque is besides offsetting the interaction of tariffs by making its accumulation much businesslike and negotiating with vendors, Krolo said successful the net call.
Representatives for Birkenstock did not respond to queries asking however overmuch the outgo of the shoes would increase, erstwhile the hikes would beryllium implemented, oregon which models would spot hikes.
Birkenstock posted a 19% summation its its latest quarterly gross compared to the twelvemonth before, reporting income of 574.3 cardinal euros, oregon $643.2 million.
The Americas accounted for a bulk of Birkenstock's income past quarter, with 312.5 cardinal euros.
Its 2nd largest marketplace was Europe, the Middle East, and Africa, wherever it earned 212.8 cardinal euros successful sales. Finally, 47.8 cardinal euros came from the Asia Pacific region.