Amazon Prime Video in India to get ads starting in June

Amazon volition bring ads to movies and shows connected Prime Video successful India starting June 17, implicit a twelvemonth aft introducing ads successful markets including the U.S., U.K., Germany, and Canada.

On Tuesday, Amazon emailed Prime members successful India to denote the rollout of “limited advertisements” connected contented streaming connected Prime Video. Amazon primitively announced successful October that it would service Prime Video ads successful India starting sometime this year, without sharing specifics.

A spokesperson told TechCrunch that Amazon is besides introducing an ad-free Prime Video add-on astatine an introductory terms of 699 Indian rupees (roughly $8) a twelvemonth oregon 129 Indian rupees (roughly $1.52) a period that Prime members volition beryllium capable to acquisition connected apical of their existing membership. The spokesperson didn’t stock further details, however.

Last year, Amazon launched a $3 monthly add-on successful the U.S. to connection an ad-free acquisition to Prime Video viewers. That determination reportedly helped the tech elephantine unafraid more than $1.8 cardinal successful advertisement spending commitments for its video streaming service. The institution revealed this week that more than 130 cardinal viewers successful the U.S. are watching Prime Video with ads, up from 115 cardinal past year.

Alongside Prime Video, Amazon has MX Player successful India that includes ads to assistance the institution make further advertizing revenue. The service, which Amazon acquired from Times Internet past year, offers a subscription to bounds the ads users see.

Amazon Prime successful India starts astatine 299 Indian rupees (roughly $3.50) a period and goes up to 1,499 Indian rupees (roughly $17.57).

Similar to Amazon, Netflix and Disney+ besides person ad-supported plans successful the U.S. and different markets.