After selling OnlyFans, its cofounder is launching a rival creator platform

OnlyFans cofounder Tim Stokely is unveiling his adjacent act.

Stokely is launching a rival subscription level called Subs that volition location some safe-for-work and big contented nether 1 roof.

So, however volition Subs beryllium antithetic from OnlyFans? The institution is focused connected helping creators physique audiences much easy and making it elemental for users to determination from escaped to paid content.

Stokely said those efforts see an Instagram-like Explore provender and a YouTube-like Shows feature. These volition beryllium ad-free and designed to nonstop viewers to paid options similar subscriptions, backstage messages, and one-on-one calls. One sound connected OnlyFans has been that it's hard for creators to physique an assemblage connected the platform, and they often person to trust connected platforms similar X and Reddit to thrust traffic.

While one-on-one calls are disposable connected platforms similar Cameo, they don't beryllium connected OnlyFans. Stokely called it a "lucrative caller gross stream" that tin garner "premium rates."

'I ne'er truly near the space'

Stokely founded OnlyFans with his member Thomas and begetter Guy successful 2016. They sold the institution to the entrepreneur Leo Radvinsky 2 years later. Stokely, who formerly served arsenic OnlyFans' CEO, stepped down successful 2021.

The site, which boomed during the pandemic, has remained a money-making machine and earned Radvinsky much than $1 billion. It has besides spawned a fig of rivals similar Fansly and FanVue.

Stokely said that aft leaving OnlyFans, helium took immoderate clip to recharge.

"I caught up with mates, went to shot with my Dad, and travelled a bit. But I ne'er truly near the space," helium said. "I get messages each time from creators, and truthful it wasn't agelong earlier I got pulled backmost in."

In the meantime, he's tried his manus astatine different ventures. Stokely joined an hose startup arsenic a manager successful 2024, and successful April, different creator app startup helium cofounded, called Zoop, partnered with a cryptocurrency instauration to taxable a bid to bargain TikTok, Reuters reported.

'Giving creators everything they request successful 1 place'

Subs faces challenges by featuring some big and non-adult content. Pornography isn't allowed successful either the Apple oregon Google app stores, truthful the institution has to tally a web app instead.

Stokely contended that utilizing a web level helps creators debar in-app fees.

However, Subs volition person to vie with different platforms similar Patreon, Substack, Passes, and Fanfix, which don't let pornography, and tin usage web-based billing to debar fees portion inactive having their ain apps. This could bounds the platform's entreaty to non-adult creators.

Creators instrumentality an 80% chopped of net connected Subs — the aforesaid gross divided arsenic connected OnlyFans — and tin besides gain referral fees.

Stokely said the institution is presently moving with agencies and creators connected onboarding. He said the level is built for a wide assortment of creators, including podcasters, athletes, musicians, and big stars. Some aboriginal arrivers connected the level see self-described lingerie adept Saterra St. Jean and podcaster Alex Chisnall.

Stokely is betting the platform's substance of escaped and paid contented volition entreaty to creators. He called Subs' Shows diagnostic a "game changer" due to the fact that it places a creator's paid illustration straight down their escaped content.

"Creators request much than conscionable a paywall," helium said. "It's astir giving creators everything they request successful 1 place."