Asda to end Blue Light Card partnership on 27 May

Mohamed Dabo

Tue, May 13, 2025, 1:11 PM 2 min read

Asda’s concern with Blue Light Card volition officially travel to an extremity connected 27 May 2025, marking the decision of a strategy that has provided exclusive in-store benefits to exigency services workers, NHS staff, and different cardinal workers.

From 11:00 connected 13 May 2025, caller links betwixt Blue Light Card memberships and Asda Rewards accounts volition nary longer beryllium accepted.

Existing users who person already connected their accounts volition clasp entree to the payment until the concern terminates aboriginal this month.

Customers who person successfully linked their Blue Light Card to the Asda Rewards app earlier the 13 May cut-off volition proceed to person 5% backmost successful their Asda Rewards Cashpot connected eligible caller merchandise purchases until 23:59 connected 27 May 2025.

These rewards are valid lone successful selected Asda stores and tin beryllium spent in-store oregon online, excluding George.com.

Eligible items see caller nutrient and fish, effect and vegetables, dairy products, bakery items, and caller juices and smoothies. However, respective categories are excluded from the offer, specified arsenic Just Essentials products, alcohol, frozen and acceptable meals, quality and babe items, household goods, clothing, fuel, and tobacco.

The afloat database of exclusions is disposable connected Asda’s website.

The 5% reward is constricted to £100 per time and is valid lone successful carnal Asda stores—excluding petrol stations, Asda Express locations, and cafés.

Customers indispensable usage the Asda Rewards app and person their Blue Light Card ID correctly linked to activate the offer. Access to mobile information is necessary, and the

"Asda to extremity Blue Light Card concern connected 27 May" was primitively created and published by Retail Insight Network, a GlobalData owned brand.

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