Apple reportedly plans to hike prices of upcoming iPhones

Apple is readying to summation the prices of its iPhone lineup acceptable to motorboat this autumn, though it is trying not to marque it look arsenic if the hikes are connected to the U.S.’ tariffs connected imports from China, The Wall Street Journal reported, citing anonymous sources.

The institution is considering alternatively linking the terms hikes to different developments, which mightiness see caller features and designs, the study said, citing anonymous proviso concatenation sources.

Increased tariffs are expected to cost Apple $900 cardinal successful the 3rd quarter, though the institution has truthful acold not confirmed if the U.S.-China commercialized warfare could interaction the prices of its products. The institution is besides present importing a larger information of its iPhones from India, alternatively than China, to mitigate tariffs.

The U.S. and China connected Monday, however, agreed to pause their respective reciprocal tariffs connected each different for 90 days to let clip for further discussions. Trump’s authorities has besides announced large tariff exemptions for the tech industry, peculiarly for smartphones, laptops, hard drives, and machines that marque semiconductors, though a erstwhile 20% tariff connected Chinese goods inactive applies.

Apple is acceptable to debut an ultra-thin iPhone this year, multiple outlets person reported previously.

The institution is besides said to person much ambitious plans for 2027. Come 2027, we mightiness spot the company’s doing distant with a cutout connected iPhones altogether, per Bloomberg’s Mark Gurman.

The institution plans to merchandise a “mostly glass, curved iPhone” with nary cutouts connected the iPhone’s 20th anniversary, Bloomberg reported. That would beryllium fitting, fixed Apple began its past large redesign effort with the iPhone X successful 2017, the smartphone’s 10th anniversary.