Amazon’s newest AI tool is designed to enhance product listings

Amazon said Thursday it is releasing a caller generative AI-powered instrumentality to assistance merchants amended their listings with missing details oregon attributes.

Sellers often person hundreds of products listed connected Amazon, and they request to update accusation related to them from clip to time, which tin beryllium a cumbersome task. The e-commerce tech elephantine wants sellers to usage its caller AI-powered tool, called Enhance My Listing, to marque the chore easier.

The instrumentality automatically suggests merchandise titles, attributes, descriptions, and missing details to sellers based connected seasonal trends. Sellers tin accept, reject, oregon modify these suggestions earlier updating the merchandise listing successful Amazon’s catalog.

Amazon said it uses its ain Amazon Bedrock work for generative AI models to get insights from lawsuit engagement connected the platform. Enhance My Listing is rolling retired to prime sellers successful the U.S. starting today, with an expanded rollout scheduled for the coming weeks.

The institution introduced generative AI tools for sellers starting successful 2023 with a diagnostic that helped them constitute merchandise descriptions. In March 2024, Amazon added a instrumentality that allowed sellers to make a listing by inserting a merchandise URL from their websites. That diagnostic besides lets sellers upload a azygous representation oregon constitute a fewer words to make a listing.

Amazon said that implicit 900,000 sellers person utilized its generative AI tools to date. The institution added that, implicit 90% of the time, merchants judge AI-generated contented without immoderate edits.

That’s not needfully an endorsement of the tools’ accuracy, to beryllium wide — it could beryllium that immoderate sellers aren’t reviewing the outputs closely.

Amazon isn’t the lone institution trying to infuse generative AI into marketing. Google, eBay, Meta, and Shopify person released aggregate tools successful this category. Startups similar Avataar and Superscale are besides moving connected helping sellers make selling assets via AI-powered applications.